Things to consider

– Determine your potential client base

– Branding including logo, visual identity, tag line

– Advertising

  • Social media
  • Website
  • Yellow Page ad
  • TV, Radio, Billboards, newspaper, Google, Chamber of Commerce, Business associations
  • Office signage
  • Join the Legal Information Society of Nova Scotia’s Lawyer Referral Service (LRS)
  • Firm brochure
  • Client newsletter
  • Join civic organizations
  • Produce community seminars
  • Volunteer for CPD opportunities, including those for LIANS (eg write article for LIANSwers, host webinar, etc.)


Marketing your practice” Law Society of Upper Canada (retrieved February 2, 2016)

Nova Scotia Barristers’ Society, Code of Professional Conduct [Chapter 4: Marketing of legal services]

Legal Profession Act Regulation 7.6 Advertising Permitted

Lawyers’ Insurance Association of Nova Scotia “Social Media in the Workplace

Shields, Allison C. “Managing Your Reputation in an Online World” (July/August 2014) ABA Law Practice Magazine

ABA Standing Committee on Pro Bono & Public Service and the Center for Pro Bono “Resources for Law Firms

Canadian Bar Association “Pro Bono File Intake: Managing Pro Bono

Harvard Law School “Pro Bono Guide: An Introduction to Pro Bono Opportunities in the Law Firm Setting

MacLaughlin, Paul “Managing Pro Bono” (Law Society of Alberta)